Brand Messaging Basics
When it comes to brand messaging, it’s great to think about it like you’re communicating as your brand not about your brand. It’s all about the delivery of your brand’s messages, and the intent behind it. Brand messaging is the specific choosing and planning of words and visuals to attract and relate to your audience. Your brand’s personality should shine through when you are engaging with your audience.
Below is our short list of why you can’t ignore brand messaging.
1. It all starts from within
Your brand’s messaging is how you will be seen to your audience and leads, but it all comes from within. It stems from how you choose to define your brand: your values, your goals and morals, will all be represented through your branding. This is probably the most important aspect of the overall message and how it is perceived by your audience.
2. Developing Strong Messaging Skills For Your Brand
Brand messaging is all about getting your audience to understand and appreciate the message you are conveying to them. Your brand’s message skills will be the main form of communication and the way that your brand speaks. This is what’s going to attract them to your brand’s site and social platforms to keep bringing them back.
You want to communicate the unique value that your brand holds to your audience, and it’s important to make sure your tone and overall form of communication is going to appeal to the target audience. When you have strong brand messaging skills you will become recognizable, people will be able to pick up on your style of branding and what your brand is all about.
3. Your Target Audience
As your brand expands and you become more comfortable with your brand’s work and the content it produces… your audience will become more defined. Knowing what kind of content your audience likes is so important and will give you an edge. People like when a brand feels relatable, think about what attracts you to a brand; your buyers will like it when something is simple and easy to maneuver. Your form of brand messaging will be how people perceive you. Branding is all about managing that perception.
Your message can be felt and absorbed differently when your target audience can relate to the tone of voice and personality of your overall brand.
4. Different Tactics
There are several different ways that you can spice up your brand messaging skills. Two ways that we consider messaging tactics at Color of Thought Creatives are to include visuals and a call to action (CTA).
- People’s eyes are naturally drawn to photos, and a lot of the time photos or videos help form an emotional connection for people.
- CTA’s are also great because it’s an easy click to your page, or wherever you want to lead them. CTA’s should be simple and engaging. They provide a way for your audience on the other side to take an easy action step to learn more or interact with your brand at another level.
To Wrap It Up
Having effective brand messaging strategies is crucial to connect with your audience and see success in your brand. Get to know your target audience, in terms of what peaks their interest… and find the balance between them and what your brand values.
For more information and intel on brand messaging, schedule a FREE 20-minute Brand Strategy Breakthrough call with us here! You’ll get to speak to our brand specialists on how to get all parts of your brand in alignment for your audience and more.
Sources:
https://99designs.com/blog/marketing-advertising/brand-messaging/
https://blog.designcrowd.com/article/1968/how-to-craft-brand-messaging-for-your-target-customers
https://www.azfamilymarketing.com/blog/7-tips-for-making-your-business-stand-out-with-your-messaging
