As a small business ourselves, we understand the value of relationships. Email marketing platforms make it easier than ever to communicate with customers, drive conversations, and reach potential clients. As the industry of email marketing becomes more concentrated, we’ve taken it upon ourselves to find the best platform for your business in relation to what you’re willing to pay for it!

Best for those willing to pay: Mailchimp

Arguably the biggest name in the industry, Mailchimp serves more than twenty million customers. Mailchimp’s cost is based on the number of monthly email sends and number of subscribers you want to send these emails to. For those willing to pay a pretty penny for its services, it is going to give you the most value for your money. Mailchimp goes above and beyond in providing you with the greatest knowledge for each feature the platform offers.

With a Mailchimp plan you can expect access to:

• Pre-built email templates
• 300+ Integrations
• Basic reporting and analytics
• Forms and landing pages
• Creative Assistant
• A/B testing
• Email scheduling
• Automated customer journeys
• Pre-built journeys
• Custom-coded templates
• Predictive segmentation
• Content Optimizer
• Send time optimization
• Dynamic Content

The feature depth and user-friendliness of Mailchimp are truly impressive when it comes to email marketing platforms. Mailchimp’s downfall when compared to its competitors comes into play once you reach a certain number of subscribers as its price is recalculated by number of contacts for when your business grows. But if you are willing to pay for it, you will not be disappointed.

Best for someone who isn’t looking to spend much: Constant Contact Core Plan

Constant Contact is one of the most widely known email marketing platforms with a loyal following of successful companies. When it comes to beginners, Constant Contact’s Core Plan seems to be the most efficient choice with the smallest learning curve and a $9.99 a month price for access to a plethora of tools.

Under the Core Plan you’ll be given use of:

• List growth
• Integrated Facebook and Instagram Ads
• Website sign-up forms
• Lead generation landing pages
• Integrated gift-card incentives
• Email marketing
• Drag and drop email editor
• Hundreds of email templates
• Built-in recommendations
• Subject line A/B testing
• Video imports
• Automated email
• Welcome emails for all new contacts
• Reporting
• Customer list growth over time and by source
• Email views, clicks, bounces, click heatmap
• Social post reach, impressions, engagement
• Online ad performances for Facebook and Instagram
• Contact management
• Store, organize, and view contacts in one place
• Integrations with tools you’re already using such as outlook or Esty
• Segmentation that allows for more engagement by creating customized segments using contact activity, tags, profiling information and more

The features on this platform are relatively easy to use. The small learning curve this
platform entails is what makes it the best option for a beginner in addition to its small cost.

Best for someone not looking to pay anything: SendinBlue

SendinBlue is the fastest growing email marketing platform in Europe. Although created and thriving in Europe, it is useful worldwide. Its free plan grants you access to advanced extensive services for no cost.

The single interface allows you to not only manage email communications but also SMS communications. The correct choice for a business owner who wants a powerful marketing automation tool that combines email marketing, SMTP bulk emails, and SMS messages at no cost. It’s clear process and design makes it easy to use.

Under its free plan, you’ll gain access to:

• Unlimited contact storage
• Email send limit of 9,000 a month
• Advanced segmentation
• Marketing automation workflows up to 2,000 contacts
• Transactional emails
• 40+ email templates
• HTML editor for custom-coded templates
• CRM
• Live chat
• Customizable signup forms
• RSS to email

SendinBlue offers a great deal of services for zero cost and is perfect for the business owner who might not be looking to spend any money but still wants to make use of the benefits that come from email marketing platforms. The services SendinBlue offers in addition to email communication set the platform in direct competition with those you may have to pay for and those focused solely upon email communication. If you are not looking to spend any money, SendinBlue is the platform for you.

Best for bigger teams: GoHighLevel

GoHighLevel is your all-in-one style sales and marketing platform. Built and powered by an agency focused on the traditional issues agencies face, it was originally intended only to serve other agencies; but proved its success and is now worthwhile for any company. It’s the obvious choice for those of bigger teams managing many clients, or those hoping to get on that level. Specifically, agencies.

GoHighLevel promises to “level up” your business’s success and can connect you with other agencies if they feel those agencies experiences and knowledge might be more useful to you than what they can offer. With a HighLevel subscription, the platform brings you everything you need to manage your client’s leads, websites, funnels, calendars and more all in one place.

The platforms features include:

• Access to White Label Agency Services such as Facebook advertising and social media posting
• Insights
• Dashboard
• Outbound calling
• Appointment automation
• Reputation management
• Unified messaging
• Lead management
• Easy integration
• Mobile app creation for an additional revenue source

By choosing GoHighLevel, you’ll get all the help you need in one platform. The name serves itself well as it takes the marketing and sales advancements offered from traditional platforms truly to the next level. Offering support in all areas, it will not disappoint for someone of a large team looking for all the answers to success in just one place.

Wrap Up

Email marketing is an essential tool when it comes to running successful businesses. As the industry grows and more platforms become available, it’s increasingly difficult to find the platform that will best suit your needs. These three platforms are all great choices and depending on your budget, you will not be disappointed when choosing their platforms.

Have we forgotten anything? What’s your favorite email marketing tool? Comment below! For anyone left with questions on getting started building your email list or regarding marketing your business, feel free to use the contact form and we will be happy to help!

Sources:
https://www.gohighlevel.com/
https://blackswanmedia.co/go-highlevel-
review/#:~:text=What%20is%20GoHighlevel%3F,is%20a%20marketer’s%20best%20friend.
https://www.sendinblue.com/features/email-marketing/
https://mailchimp.com/resources/mailchimp-comparisons/
https://mailchimp.com/resources/mailchimp-101/
https://www.constantcontact.com/email-marketing