You can't ignore brand messaging. It's all about how your messages are delivered and the perception people have of your brand in the process. When it comes to brand messaging, it’s great to think about it like you're communicating as your brand not about your brand. It’s all about the delivery of your brand's messages, and the intent behind it. Brand messaging is the specific choosing and planning of words and visuals to attract and relate to your audience. Your brand's personality should shine through when you are engaging with your audience.